Dr. Zanna van der Aa is a CX transformation expert with 25 years of experience and guest lecturer at London Business School, uniquely positioned at the intersection of business and IT.
In her keynote "Demystifying AI and CX," she'll challenge five common AI myths and guide contact center leaders to distinguish genuine AI opportunities from workflow automation hype.
Her core message: use technology to enhance human connection rather than replace it, focusing on solutions that truly benefit both customers and employees.